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THE HUMANE SOCIETY
Adopt a not-so-lonely road

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In the vast expanse of America's highways, the resilience and loyalty of over 3.5 million long-haul truck drivers remains unmatched. However, behind the wheel of those mighty trucks, a silent challenge persists that is often overlooked... Loneliness. Our solution is simple. Dogs. 

Art: Avery Keller 

Copy: Hannah Proulx

Strategy: Avery Griffiths + Rachel Jackson

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